Sign up now
Learn to orchestrate an ABM campaign from scratch
Class content:
• What is Account-Based Marketing
• Elements that make up the ABM strategy
• Team and roles of the team
In practice:
✔️ Concept of the ABM methodology
✔️ Use cases and success stories
✔️ Definition of ICP, lists, and dossier
• How to create lists of accounts and people
• Solutions to sell to your ICP
• Planning and execution of plays
• Create touchpoints that work
Practical part:
✔️ Define the offer, ICP, lists, and dossier
✔️ Execute the play and create touchpoints
• Examples of customization
• How to make the best Play
• Maestro ABM and how to orchestrate
In practice:
✔️ Best practices
✔️ Building touchpoints
✔️ Creating ads
✔️ Templates for construction
• Measurement of results
• Use the ABM Score
• Routine to create follow-up rituals
In practice:
✔️ General review of the plays
✔️ How to measure the campaigns
✔️ How to achieve better numbers and insights to make it replicable and have predictability
Because we do this:
This course is essential for anyone looking to learn how to orchestrate an Account-Based Marketing campaign, the most powerful strategy for the B2B complex sales business model.
From strategy to practice, learn from the best professionals in the market how to generate better results for your business through ABM. Felipe has over 20 years of experience in Digital Marketing and the B2B market, and since 2017 he has been studying and working with ABM. He has implemented the ABM methodology in more than 100 companies over the years.
Choose the best format for you
There are already more than 1,300 certified professionals by Maestro!
Marina Miguez
Sensedia
"I had not yet found, in Brazil, a course on ABM dedicated to this. A course that I recommend and has a lot of extra material. It's a great starting point for you to begin leading these initiatives within your company."
Marua Salemi
Zoox Smart Data
"One of the best events I have ever attended. Complete content, very well presented, real success cases, and the entire team was extremely competent and attentive to details. I enjoyed every second!"
Thiago Tejkowski
Vetanco Brazil
"An exceptional meeting!! Without a doubt, the ABM strategy needs to be at the forefront of marketing, sales, and CS professionals, as well as being orchestrated to maximize the experience of our clients and prospects. NPS 10 and a recommendation of 100."
Rafaela Rapassi Lourenço
Prosper Tech Talents
"Participating in the certification was an incredible opportunity! All the shared material, the exchanges with Amanda and Felipe, and being able to meet people from all over Brazil who also work in marketing and sales and share the same challenges enrich us a lot as professionals and create a very large support network among all of us. It was an enriching training, with a lot of content and extremely important support materials, in addition to the experience that the entire Maestro team provided us throughout the day!"
