Our history
After numerous name ideas, we settled on Maestro, master in Italian, or conductor, the person who conducts an orchestra. The ABM is a methodology applied through an effective orchestration of all touchpoints throughout the entire buying journey. From pre-sales to upsell. So, no one is better than the Maestro to help with this, right?
Trustpilot
Set a business ID in the Properties.
Our mission
It is to educate about the good practices of ABM
Our goal
It is to train professionals through our Certification
Our purpose
It is to simplify complex B2B sales with the Maestro
Culture Code
ORCHESTRATION THE WORKFLOW
FAIR PLAY IN ANY PLAY
BE AN EXAMPLE, BE AN EXPERT
BUILDING THE CONCERT 🪄🎶
We arose from a necessity
After implementing the Account-Based Marketing methodology in various companies across different sectors, we realized that the main pain points were: Where to start? How to simplify this process? How to gather all the data in one place? How to integrate teams throughout the buying journey?
We carried out many manual processes until we realized that the most effective way would be to turn all arises needs into functionalities.
Thinking about this, we developed an accessible solution for the Brazilian market to guide and orchestrate all the touchpoints to make a complex sale through ABM.
We focused on developing software that helps drive the plays - ABM campaigns, with templates and playbooks, mainly for those who are starting to implement the methodology.
Today, our solution allows for the execution of the strategy in alignment among the Marketing, Sales, and Customer Success teams, orchestrating all points of contact and, primarily, with metrics to understand what is really working.
Training in ABM
We developed a course after noticing the immaturity of the Brazilian market in ABM compared to other countries. There are still few professionals who master the methodology.
The ABM training was created to empower professionals to implement an effective Account-Based Marketing strategy in their companies.
1,200+
Certified professionals in ABM
300+
ABM consulting for companies
Press
